Supriya Varpe
Senior Digital Marketing Team Lead & Performance Specialist
📍 Kothrud, Pune
📞 +91 9922699448
✉️ bhorsupriya1390@gmail.com
Professional Summary
Results-oriented Digital Marketing Specialist with 10+ years of total experience, including 4 years of hands-on expertise in Performance Marketing, technical SEO, and full-funnel lead generation. Proven track record of scaling organic search performance and managing multi-channel paid ad budgets to maximize pipeline revenue and ROI across healthcare and B2B sectors.
86%+
Organic Impression Growth
$106K+
Tracked Pipeline Revenue
3.9x
Overall Paid ROAS
10+ Yrs
Digital Marketing Experience
Core Expertise by Digital Medium
Search Engine Optimization (SEO)
- Executed on-page, off-page, and technical SEO strategies to increase organic search performance.
- Conducted keyword research, competitor analysis, and content architecture mapping aligned with buying intent.
- Led digital PR, guest blogging, backlink acquisition, and Wikipedia citation-building campaigns.
- Implemented Answer Engine Optimization (AEO/GEO) and AI-driven search strategies (AI Overviews).
Technical SEO & Engineering
- Led site architecture audits covering crawlability, indexation, Core Web Vitals, and redirects.
- Utilized HTML, CSS, and JavaScript for landing page optimization and custom script integration.
- Built custom Python solutions, including an automated Python URL indexing tool.
- Managed API authentication setups for Google Ads API, Meta Marketing API, and OAuth 2.0.
Google Ads & Paid Search
- Designed, executed, and optimized Google Search, Display, and Performance Max campaigns.
- Managed multi-channel ad spend focused on lead volume, ROAS optimization, and CPA reduction.
- Implemented end-to-end conversion tracking using Google Analytics 4 and Google Tag Manager.
Meta Ads & Social Media Marketing
- Executed full-funnel Meta Ads (Facebook & Instagram) with Campaign Budget Optimization (CBO).
- Promoted content assets across social networks, industry blogs, and digital PR publications.
- Built retargeting workflows, lead capture forms, and audience segmentation matrices.
Healthcare Client Campaigns
- Managed $27,000+ in ad spend generating 1,000+ CRM leads and 305 patient conversions.
- Streamlined lead-to-appointment workflows across Google/Meta Ads and GoHighLevel CRM.
- Achieved 220 booked appointments with a 55% completion-to-paid conversion rate.
- Maintained an efficient cost-per-patient acquisition of ~$162 at a 3.9x ROAS.
Analytics & CRM Architecture
- Built automated performance reporting dashboards in Looker Studio and MS Excel.
- Configured custom tracking pixels, attribution windows, and cookie-based tracking solutions.
- Integrated end-to-end lead generation funnels directly into GoHighLevel (GHL) CRM.